Developing A Blogging Routine

How do you find the time write 3 blog posts each week? Where do you find the time to write? When do you find the time to Tweet and publish that content on Facebook? Where do you find the time to market your blog? Well, where do you find the time to exercise?

Develop A Routine:

It’s less about scrambling to find the time to do things and more about making it a part of your daily routine. Before I started working in Irvine for example, I used to go hiking/running every Tuesday and Thursday at 6:00pm. I play in a basketball league every weekend. Though I don’t go to my favorite trails on Tuesday’s and Thursday’s, I do run at least two times per week.

Everything you do in  your day to day is a routine. You wake up at 7:00am, you have breakfast, you go to work, you take lunch, so on and so forth. What you do with the rest of your day is part of your daily routine. Like exercise, if you want to blog/write consistently, you need to make it a part of your daily habit.

Schedule 30 minutes daily to just sit and write. No email. No Twitter. No Facebook. Just a pen and paper where you can jot down ideas. Or a computer screen with no other application open other than that Word Document. Sit there and just write. 30 minutes a day, 1 hour, or twice a week just sit there and write.

Where To Find Content:

You can find content in all sorts of places…

  • …when a client emails or asks you a question, blog your response.
  • …the next time you head out to grab a bite to eat, write a review about the local restaurant. After all, people want to know what the local community is like (what to eat around town next to that new home they’re trying to buy).
  • …write about economic updates that could impact lending. See this post from The Mortgage Reports.
  • …researching homes in particular area for a client, say for example “waterfront homes?” Write a market report for waterfront homes sold in 2010.
  • …write about local events (especially things to do for the holidays). For example, look at this post about the running with Santas Holiday Pub Tour.
  • …going out to preview homes? Record a short video tour.

Basically, everything you do in your day to day is an opportunity for new content. But you have to make writing it out a part of your daily routine.

How do you do it? Do you schedule time to write at certain times/days of the week? What do you write about? Everything and anything or only specific topics?

PHOTO CREDIT: marksteelenz

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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