In 2006, Seth Godin wrote an article that highlighted the 5 purposes of a landing page, and they're still true today: Get a visitor to click (to go to another page, on your site or someone ...
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You’re reading regular articles and how to’s designed to help you leverage technology and grow your real estate business.
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Using Time-Lapse Videos To Promote Your Community
I was on a marketing panel earlier this week called Real Estate Goes Digital. During our session, we talked briefly about video marketing in real estate and how there's an opportunity for doing some ...
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10 Ways To Develop Fresh Content Ideas for Your Real Estate Blog
You already know that you need to continuously create great content in order to rank well in search engines. But some days you just don't feel like writing or you simply don't know what to write ...
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3 Questions To Ask Yourself When Choosing a WordPress Theme
Real estate agents always ask me what WordPress theme I recommend. But choosing the right theme is a lot more than just picking something that looks nice. Choosing the right theme for your business ...
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17+ Must-Read Tips and Tutorials for Improving Your SEO SKills
The foundational element of a successful real estate website (or really, any small business website) is information-rich content that ranks well in search engines. To create such content and ...
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Subscription Drive: Online Marketing Advice for Real Estate
Yesterday, Google announced that they're going to retire Google Reader. While I'm sure that many will find a Google Reader alternative, I wanted to take a moment to invite you to subscribe to this ...
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Your Website Clutter Is Killing Your Customers
Ever come across a website that just has too much going on so you rush to hit the "back" button and click away? Your customers may be reacting the very same way when they come across your ...
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5 Ways To Generate Real Estate Leads Using Custom Contact Forms
A great way to generate a higher number of real estate leads is by making it easier for site visitors to contact you. Sure, you have your number and email available, and you even have a contact ...
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5 Ways To Keep Your Blog Content Fresh
Most people start their new real estate or small business blog with a healthy does of enthusiasm. They start of posting daily. Then, it turns into once or twice a week. And then, before you know ...
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The Smart Content Marketer’s Guide To Understanding Responsive Design
Responsive web design basically means that your site adapts to fit whatever screen it's on whether it's tablet, your mobile phone or a desktop. Regardless of device, site visitors can access your site ...
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How To Capture Blog Post Ideas Faster Using Evernote
You know that a well executed content strategy is the solid foundation of any online business. Every day, you use your WordPress editor as a valuable tool to engage and attract new prospects -- one ...
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How To Use Drip Email To Engage and Convert More Real Estate Leads
I talk to real estate agents about their websites and IDX just about every day. I've reviewed hundreds of sites and if there's one piece of advice I could give to most agents to improve the ...
