"It's the economy stupid." - James Carville, 1992 "It's a people driven economy, stupid." - Erik Qualman ...
Article
Article
You’re reading regular articles and how to’s designed to help you leverage technology and grow your real estate business.
Article
Creative Video Listing Presentation: Casa Estrella
The fine folks at East Bay Sotheby's International Realty (Adele Wong, Michael Thompson and Mark Attarha) produced the following video to market this 4 bedroom, 4+ bathroom listing (Casa Estrella) in ...
Article
Twitter Lists: managing how I look at content
At first I didn't like the idea of creating a Twitter List because it seemed exclusionary. I mean think about it, what if I created a "Social Media Rockstar" list, or an "Real Estate Rockstars" list ...
Article
Enter to Win A Free Copy of @Berkun’s “Confessions of A Public Speaker
Scott Berkun is a full-time professional writer and speaker. In this book, Confessions of A Public Speaker (affiliate link), Scott does an excellent job of delivering solid advice to the aspiring ...
Article
This Is the Good Stuff
The old communication model was a monologue. Businesses grab the megaphone and sell to consumers (engaging in what Seth Godin calls "interruption marketing"). But you know, the statistic is that the ...
Article
Twitter: From Newbie to Ninja
Dharmesh Shah is the Chief Technology Officer and Founder of HubSpot. He also co-authored what has quickly become the number 1 book on web marketing Inbound Marketing: Get Found Using Google, Social ...
Article
Send Branded Video E-mails with the Eyejot This! Bookmarklet
Last weeks tutorial was on adding custom tabs to your Facebook Page. Today, I wanted to talk to you about video messaging and my favorite application for sending out branded video e-mails using the ...
Article
Twitter For Real Estate at PWR
I refer to it on occasion as a sort of public IM (instant messenger) where instead of having private conversations one-on-one, you're having public conversations from one to many. Here's the Wikipedia ...
Article
Adding Custom Tabs To Your Facebook Page
This is the first in a series of tutorials that I'll be creating for you. Each week, we'll cover something different. Today, I wanted to talk to you about creating custom tabs for your Facebook Page ...
Article
12 Golden Rules to Marketing & Publicity for Startups
Tuesday evening, I attended Startups Uncensored #14 with Jason Nazar and the folks at Docstoc. Docstoc is an online community where you can find and share professional documents. If you're not ...
Article
Live Interview with Aaron Brazell, Author of “The WordPress Bible”
Stacey Soleil and I were very excited to have welcomed this week's Podcast guest, Aaron Brazell, author of The Wordpress Bible (affiliate link). An accomplished blogger, speaker and consultant, we ...
Article
How Do You Gain Visibility In A Crowded Marketplace?
At last week's RESA (Real Estate Staging Association) International Conference I had the pleasure of presenting alongside Branding & Marketing Expert David Avrin. Internationally known as the ...
