I've been talking about the importance of leveraging social lately. Do your clients (and potential clients) see you as someone who is successful? Do your clients (and potential clients) see you ...
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You’re reading regular articles and how to’s designed to help you leverage technology and grow your real estate business.
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Conversations Create Closings
There are two things that remain true in real estate ... The more conversations you have, The more closings you are going to generate Conversations create closings, period. If you don't ...
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Say Hello To the New Marketing Technology Director at West (a Williston Financial Group company)
Say hello to the new Marketing Technology Director at West (a Williston Financial Group Company). I get to work with some pretty cool & smart people like Jeff Bernheisel (who’s not only wicked ...
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How To Reduce Time To Value (TTV)
Oli Gardner (co-founder of Unbounce) wrote a great post on how to build a sticky product. In it, he talks about how to decrease a customer's time to value (TTV). You've probably heard about the ...
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How To Manage A Highly Effective Launch Strategy With Trello
When it comes to organizing and managing a to-do list, I'm typically a pen-to-paper guy. I have a moleskine notebook, I schedule things (i.e. due dates) in my calendar, and I use the Bullet Journal ...
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Using the 5-Second Test To Fine-Tune Your Content Strategy
As we get ready to launch the new marketing blog and learning center for the RightMessage website, I've been reading a lot of books on customer on-boarding and building better user experiences. One ...
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Thank you W+R Studios
I'm leaving Cloud CMA. A few years ago Greg Robertson and Frances Brittle gave me an opportunity. They welcomed me with excited and open arms to the team at W+R Studios - makers of Cloud CMA. I ...
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Two Words You Need To Eliminate From Your Vocabulary
What if. Whether you're a kid growing up or a grown man/woman trying to make a name for yourself, those are the two most debilitating words I've ever heard. The mindset that stems from uttering ...
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Keys To Effective Prospecting
I've had the pleasure of giving hundreds of presentations at local offices and associations over the last year. The top performing agents always stand out from the below average agent in that they ...
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7 Strategies To Generating More Leads In the Next 30 Days
Leads are the life-blood of any business. Especially in sales. I got started in the real estate industry as a loan officer just before the big sub-prime mortgage collapse. When you're first ...
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Always Keep Testing
I'm currently reading Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized the Industry. It's really a great read with some valuable ...
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Overcoming the Biggest Seller Objection In Real Estate
Every home owner out there today has a preconceived notion of what their home home is worth. And where are they getting it from? That's right ... from Zillow. In Cloud CMA we import data ...
