Storytelling for Businesses [Infographic]

Here’s a neat inforgraphic from Fathom on the power of storytelling for businesses. A good story captures your readers attention. A good story makes an emotional connection. A good story, influences a behavioral outcome.

I know I can improve in this area (telling better stories). Which is partly why I like this infographic I suppose. It’s a great reminder on the power of storytelling and the effect compelling stories can have on influencing the behavior of your target audience.

Hope you like it! As always, your thoughts in the comments are welcome 🙂