Last weeks tutorial was on adding custom tabs to your Facebook Page. Today, I wanted to talk to you about video messaging and my favorite application for sending out branded video e-mails using the Eyejot This! Bookmarklet. To follow this series of tutorials and get email notifications whenever we dish out a new tutorial, just head on over to our subscription page and sign up for the newsletter (you’ll get some other helpful stuff too).
Introducing the Eyejot This! Bookmarklet:
When you send a video email using the Eyejot This! Bookmarklet, the recipient is going to receive an email notification (view image below) prompting them to either watch the video within their email client or click on an external link. To view a sample video message, click here: http://www.eyejot.com/et?ribeezie-2312514
Benefits of Sending Branded Video E-mails:
- Professional Looking: once you’ve subscribed and saved the Eyejot This! Bookmarklet onto your toolbar, shooting and sending a branded video email is easy. In fact, the whole process takes less than a few minutes (depending on the length of your message of course).
- Easier to Create than Written E-mail: In most cases, recorded a video email is easier than typing out a full on email. Why? Because on video, you’re conversational and spoken word comes out more naturally. It’s a great way to get face-to-face with clients (at least virtually) and works well with both existing clients and clients that you’re trying to court.
- Great Way to Capture Attention and Have Site Visitors Spend More Time On-Site: my favorite part about Eyejot is the ability to share a webpage with someone while branding it with your email message. It’s a great way of sharing relevant information with a personalized touch. Sharing a particular blog post, listing or teaching someone how to navigate/use the IDX on your blogsite increases the chances of someone spending more time on your site.
Are you using video as part of your marketing? If so, how?
Great post, Ricardo. I love this tool. I use it beyond just branded emails. I capture short vids and testimonials to send to clients and friends. I think you introduced me to this tool in late 2008 and I've used it ever since. It's simple to use and easy to download the videos to re-purpose the content. It also helps you keep the videos short and to the point.
I love Eyejot! I think that it adds a very *personal* element to your on-line marketing which can be difficult to do. Personally, I think technology like this is under-utilized. I definitely like how you're using to capture short videos and testimonials to send to clients and friends (very creative).
I love Eyejot! I think that it adds a very *personal* element to your on-line marketing which can be difficult to do. Personally, I think technology like this is under-utilized. I definitely like how you're using to capture short videos and testimonials to send to clients and friends (very creative).