Back in February of 2020 we had our WEST annual bootcamp. There’s about 14 of us on the team and we basically get together and brainstorm on high level marketing strategies and tactics to help real estate professionals win more listings and close more buyers.
I delivered a presentation called The 24/7 Open House: How To Generate High Intent Buyer Leads On Autopilot.
I got the idea from Jesse Beaudoin, the Founder of CallAction – he’s got a great product and he’s super smart when it comes to leverage and automation. Top producers and high leverage teams all around the country are using his product.
So that’s what we’re going to talk about today … how to leverage your listings to generate more leads and how to outsmart the portals in doing so.
Click the flash-player below to listen to the episode:
Shownotes:
- Let’s steal a page out of Zillow’s Conversion Playbook [3m:11s]
- How do you find the highest intent buyers for all of the listings you just took? [3m:40s]
- What if you could setup a system to capture more higher intent buyer leads and double-end and additional 43% of your listings [4m:19s]
- The tools you are going to need to make this strategy work [4m:47s]
- Setting up your sign rider/lead magnet with the text-for-info number [7m:10s]
- What happens (i.e. the workflow magic that happens) when someone texts the info from your sign rider [8m:26s]
- How to setup your Calendly booking page (the exact copy to use & fields you want to capture) [9m:42s]
- A couple of alternative tools if you can’t afford CallAction just yet [11m:02s]
- You captured someone’s information, now what? Let’s setup your connectivity automation using Zapier [12m:19s]
- The two step Zap you want to setup using Zapier [12m:58s]
- The drip campaign we send to new conversions [13m:28s]
- How to outsmart the portals and deliver the same experience to the consumer without paying the $200+ lead fee or 35% referral fees [14m:33s]
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Mentioned In This Episode:
- CallAction – follow up and nurture leads with intelligent automation
- Twilio
- Leadpages
- Signsonthecheap.com
- 19 Text for Info Lead Generation Ideas
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These are great ideas! I never really considered text for info lead generation and would definitely consider for the future. This is likely appealing to this new wave of buyers in the millennial generation.