Chris Brogan inspired this post. It’s a post about simplicity. He argues that business is simple but that we as human beings tend to overcomplicate it. And you know what, I agree 1,000%. I think it’s our natural tendency in to overcomplicate things in both business and in personal life.
The problem this creates is it’s limiting. In business, it slows our momentum. Momentum fuels motivation and that’s what keeps us moving forward. In our personal lives, it creates friction in our relationships.
The solution? Reframe your thinking.
Keeping It Simple:
Ask yourself a couple of questions:
- How simple is are my business processes? (The buying process, the customer service experience, etc.)
- How simple is it for people to reach me? (Can people reach me easily through my website? Via email? Phone?)
- How simple is it to receive and respond to customer service requests? What’s my response time?
- How simple are the solutions I present to my clients? (Complicated? Or easy to understand and actionable?)
- How simple is it for people to opt in to my marketing campaign? Or to navigate my website to learn more? (When I launched Real Estate Blog Blazers, there were far too many steps involved for people to download the actual ebook)
- How simple is it for people to refer me new business? John Jantsch has a great book on this.
Question everything that you do. My ebook download experience was a ~5 step process initially now cut down into two (you opt-in via email and presto, you have an ebook in your inbox). How can you make your processes simpler in all that you do to improve the customer experience? In the end, less is more and simplicity means a less frustrating process.
What do you think? Can you find areas for improvement?
Photo Credit: Katie@!
Great great post, bro! I tend to spend time re-framing weekly, just to ensure that I am pushing out priorities forward as opposed to putting out fires. 🙂
Good morning and thank you kindly. I think reframing (weekly/daily) is important for finding ways to improve. I think we should always be improving (finding ways to do things better). The better we get at making our processes simpler, easier to deal with, the fewer fires we'll have to deal with at all.
Thanks for the comment AJ!
Yes, like the old adage. KISS. Keep it simple, stupid.
Making a service new and fresh doesn't mean complicated… just better! 😉
If you could sell the Simple Guide to An Incredibly Cool Blog, I'd buy it.
Just sayin.
Simple is always good. The harder you make it for people to comment, contact you, or work with you, the more resistance you will find. In a world of global communication, you want to be able to offer services that the consumer or client understands, values, and can easily access.
Simple is very difficult.
Anyone can make something complex.
I just posted something on Julie Z's facebook page.
“Life is simple. Do the right thing. All else is commentary.”
Simple, no.
Or as the twin said in Breaking Bad “No, muy facil”