On Thursday, I was the featured guest on Inbound Now, Hubspot’s social media and inbound marketing podcast! We talked blogging and content marketing of course…
See, the thing is, it can be overwhelming when starting a blog. There’s lots of things that you need to take into consideration and get right…
- Who’s my audience?
- Content Planning – what am I going to write about?
- Social Media Marketing & Promotion
- Where do I get post ideas from? (Hint: check out Real Estate Blog Topics)
The sooner you plan and outline each of those things, the better. At the end of the day, if you’re blogging for business, a little work now to set a proper foundation is going to go a very long way in shaping your long-term success. So, join David Wells (the show’s host) and I as we talk about things like:
- How and what local businesses should do to build their presence on the web
- Balancing personal and professional in your content marketing
- Listening and being helpful in social media
- The process of writing headlines and creating content
What are you doing to generate content on the web and attract people to your offer? How are you measuring your results?
That’s cool to see you doing this interview with David!
I wanted to give you a quick tip I’ve stumbled upon from the IM marketing wizard Robert Plank in reference to writing headlines for your content.
Robert found that by going to Digg.com and seeing looking at the most popular posts, he’d what people were responding to and then he would adapt those to his content. For example, one today I see is… “What Tumblr’s Success Means For The Future Of Blogs”. How hard would it be to turn to adapt that headline for your social media consultant marketing to say, “What Twitter’s Success Means For The Future Of Small Local Business Owners”
Don’t know if you ever visit cracked.com but it’s a humor site and they are masters of weaving intrigue into list headlines – Example – “8 Actors You Won’t Believe Voiced Famous Cartoon Characters” Gotta give a warning though, they’re an R rated site so for anyone offended by this level of content, stay with Digg.