Earlier today I tweeted this post from @pushingsocial – it was very well written. Then it somehow reminded me of this slide-deck from a while ago created by the awesome @AnnaOBrien that I thought was pretty well done…
Anna OBrien- How to Spot a Social Media Fake
View more presentations from Anna OBrien
Is there any criteria you look for before dubbing someone an expert? And if that term makes you queezy, what do you think makes someone qualified to help you navigate the social media waters?
Ricardo, there are no “experts.” Anyone who says they’re an expert is a fake. Social Media is so new that it’s growing and changing everyday. I look for those that stay on top of it. The ones that read blogs, check out the shiny new social media avenues, and can tell you how they might or might not work for your business. Social Media is “social” and if they can’t tell you how to make the social side of it work for your business and only focus on the media, channels, etc then they’re a fake.
Social media has an unfortunate name because it works if you combine the media with IRL interactions and actually make it “social.” It’s a million conversations at one that can lead to something, a tweetup that might help you find your next business partner, etc.
Re: ” Social Media is “social” and if they can’t tell you how to make the social side of it work for your business and only focus on the media, channels, etc then they’re a fake.”
Very well said Suki!
Too many people get stuck with what’s shiny and new and as a result fail to make any progress (business-wise). The key differentiator is to be able to lessen (or bridge) that gap between what’s possible and what’s practical. And there’s a whole lot that just isn’t all that practical.
I feel like I’m rambling, but I think you know what I mean 🙂
Ricardo, aloha. Love the slide show which says it so well. Social media is quite likely the industry with the most “experts” and “gurus” in it.
Thx for sharing Anna’s slide show which puts it all in perspective. Aloha. Janet