How Often Do You Update Your Blog?

September 1, 2010

How Often Do You Update Your Blog?

Over on Agent Genius, there’s a good discussion going on about whether blogging is dead or alive (it’s an interesting read and so are the comments). Ultimately, I’m of the opinion that you get what you put in. You can’t expect to write two posts per month and rank as the number one search result for “Your City’s Name Real Estate.” Google “Long Beach Real Estate” and the number one search results in a field of ~31,100,000 results belongs to Real Estate Blogger Laurie Manny (may she rest in peace).

In the end, consistency counts. And of course a little bit of know-how and strategy goes a long way too. If you’re in it for the short-term and you think this is the ultimately solution to your lead generation problems, you can forget it. Blogging and social media shouldn’t be your marketing strategy, instead, they should be a part of your marketing strategy.

With that said, how often do you update your real estate blog?

[polldaddy poll=1692564]

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.