How can companies be more social?

Last week I said that I think the success for companies lies in learning how to “be” social as a company, not learning how to “do” social (there’s a big difference between the two). I hosted a book giveaway contest for Jay Baer and Amber Naslund’s latest book: “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” (affiliate link). To enter into the contest, I asked readers to submit their best tip on how companies can be more social to engage with and reach consumers effectively. You all shared some great tips/insights, so thank you!

And now, here is the book winner…