“…and focus on the good stuff.”
In this video, Steve Jobs offers Nike CEO some pretty awesome advice that I think we can all benefit from. Think about it…
- How can you change your blog to make it easier for consumers to find the good stuff?
- The next time you send out an email blast, ask yourself, is this really worth reading?
- In all of your marketing, are you putting your best foot forward?
In other words… “Get rid of the crappy stuff, and focus on the good stuff.”
This piece of advice closely follows something one of my favorite fiction authors on the planet, Elmore Leonard, said in his book, “”Elmore Leonard’s Ten Rules of Writing”.
Number 10 on the list goes…
“Try to leave out the parts that readers skip.”
Simple but not easy. I have Elmore’s book to help rid my content creation of it’s clunkiness. I’d highly recommend it to anyone else who’s on the same quest.
Lewis: LOVE this! And you’re right, it’s not easy to do. Sometimes we over-speak, or use jargon when really, plain and simple language will do.
Look forward to checking out that book. Thanks for the suggestion!
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Hey Ricardo,
I loved this video. Apple is the best in the business about getting rid of the crappy stuff and focusing on the good stuff. Now I just need to learn how to make that happen…
I was also wondering if you’d be interested in a getting your opt-in form customized and adding a custom opt-in form underneath your blog posts. Those are both critical areas for conversion, and Blog Tweaks can help you make sure they don’t look crappy. 😉
Let me know what you think.