First, don’t think of it as marketing. Think of it as nothing more than delivering useful advice.
Fill your website with everything you possibly know about your subject. If you’re in real estate, talk about the community, the schools, how the local market is doing. If you’re selling a product, forget writing about the features and benefits. Instead, write about what the features enable your customers to do.
Focus on writing (and sharing) a bunch of How To’s, lessons, case studies …
Do this for a while and eventually, here’s what will happen:
- People will start to recognize you as an expert.
- People will start to come back to your website to learn (which is a thousand times more effective than buying a bunch of ads, though there’s a time and place for that).
- They’ll “Like” your content and will start to bring their friends.
- They’ll subscribe to your blog and they’ll come back again and again. You won’t need to throw any “marketing” at them – remember, they already see you as an expert.
And that’s it.
When they’re ready to buy, they will. And if all you’ve done is continued to deliver useful advice to them time and time again, they’ll buy from you.
That’s the secret to getting more customers from your blog.
Of course doing this well is the not-so-simple part.
Great post as usual Ricardo. Thanks for the reminder. Exactly what we are focusing on for our site . Now back to writing 🙂
Jodie: Thank you! Sometimes it’s easier said than done, but that’s all it takes … sit down and write 🙂
Hi Ricardo,
A very true and to the point tips about getting more customers from your blog. Yes, you are absolutely right, it may seem simple but may not be that simple for someone with a short term vision.
Blogging is a long term venture that needs time and efforts.
Thanks for sharing your deep insights about the topic.
Ashutosh: I totally agree! It is require a long-term effort. And the more you do it, the easier it gets. You learn to write about topics in new and interesting ways. And the better you understand your audience, the easier that is to do as well.
Now that’s something that I can apply. Thanks so much for those encouraging words, Mr. Ricardo. That simplifies the process tremendously.
Thank YOU Arlen!
I printed out the post and took it with me in my car. Somehow this post put me at ease. Simple and powerful info.
You say, ” … everything you possibly know about your subject.” But how much is “everything”? When do you know you know enough? How much of an “expert” do you need to be? What if there are others out there who know more than you do? Who are “ahead” of you already?
What’s your subject? How broad? How narrow? How do you know how broad or narrow to make it? Should it be broader? Narrower? How do you know?
They’re hard questions … that I think only experience (and lots of trial and error) will help you answer. Not answer, but “help” you answer. Because I’m not sure there is a right answer.
Whew. Great post, Ricardo!