I speak at a lot of events for REALTORS® and one of the questions I most often get asked is:
What books do you recommend?
Well, I read a lot of books so recommending any one book to start is difficult… I almost want to say different books for different types (beginner to advanced). One of the most recent ones I’ve read and that I rather enjoyed was “World Wide Rave” by David Meerman Scott. What I really caught my attention about this one was the opening wherein David points out the fact that “nobody cares about your service or product but YOU.” You know what, there’s a lot of truth in that statement! Too many people care about how many fans/followers they have merely so they can market to them. Well, unless your solving someone’s problem(s) or delivering top-shelf content, nobody cares… And that’s a fact!
All in all, I thought this book was an easy read and it provided a good structure for you to follow in using social media to build a fan-base and market your business/product. So if you want a quick and resourceful read, this is it…
David Meerman Scott says
Hey Ricardo
I love your video review. I really appreciate you taking the time to do it.
I'm so glad that you like my book. Clearly you're doing what I talk about because you're doing videos and writing a great blog.
Good luck implementing the ideas and to getting a million hits of something.
David
janewmeade says
Love this Ricardo! It supports a belief I've stated for years: NOBODY cares as much about your Money, your Health, your Children, your Job, etc…as YOU do. I'm definately adding this to my Must Read list. Thanks for posting.
Ricardo Bueno says
Hey David,
Thanks again for your follow up and for an autographed copy to add to my collection! I really did enjoy reading it and thought that a lot of the concepts were helpful! This is certainly on my “top recommendations” list…
Ricardo Bueno says
Jane: it was a fun book to read and I definitely think it's helpful! And yes, I agree, unless you're doing something to solve someone's problem (or entertain them in some way), you're just not that interesting to spend time with…
It was my pleasure to put the video together Jane and I thank you for stopping by the site to comment!
janewmeade says
Love this Ricardo! It supports a belief I've stated for years: NOBODY cares as much about your Money, your Health, your Children, your Job, etc…as YOU do. I'm definately adding this to my Must Read list. Thanks for posting.
Ricardo Bueno says
Hey David,
Thanks again for your follow up and for an autographed copy to add to my collection! I really did enjoy reading it and thought that a lot of the concepts were helpful! This is certainly on my “top recommendations” list…
Ricardo Bueno says
Jane: it was a fun book to read and I definitely think it's helpful! And yes, I agree, unless you're doing something to solve someone's problem (or entertain them in some way), you're just not that interesting to spend time with…
It was my pleasure to put the video together Jane and I thank you for stopping by the site to comment!