Imagine going to the local grocery store to buy milk. When you get there, you discover they don't have any. Then the next time you visit they're out of your favorite flavor coffee and creamer. The ...
Article
Starter Steps
Blog – Sign up to get regular podcast episodes, how-to articles, webinar updates & more.
Article
Starter Steps: Do’s and Don’ts
Hope isn't a strategy. You don't start a blog (or setup a Fan Page) and think, "I hope this goes well." It's wishful thinking, but it's not much of a plan. So what do you do? Where do you start? ...
Article
Using Social Media Offline
As much as the online social networking world connects us, I think that we sometimes forget that face-to-face counts for a lot too. That's how business was traditionally done and that's still very ...
Article
Start With the Basics
The shotgun approach in social media marketing is a bad idea. Jumping on top of every new social network and trying to maximize every new opportunity without a clear sense of direction is a waste of ...
Article
I don’t have time
"I don't have time." This is the most common excuse that people give for not starting a blog or investing time in social media. Here's my response to that: There's always enough time if you spend ...
