A "Call To Action" is something that forces a reader to take immediate action on something such as "call now," "click here," "register here," or "subscribe now." A Real Estate Blog (or any business ...
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Marketing
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Is it ever ok to do spec work?
Guy Kawasaki is running a $1,000 design contest. The rule(s) are simple: Submit a design entry 5 1/4 x 8 1/4 inches before August 13th and if selected, you win $1,000 and your work is used as the ...
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13 Must Have WordPress Plugins for Every Website
WordPress is my platform of choice. I've installed multiple sites and I currently host ~20+ sites. Needless to say I've reviewed several plugins and so this is a list of some of my favorites. Some of ...
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I Don’t Know Who You Are!
There's always someone around the web trying to sell you something. But without any back-story... No digital footprint... Good luck. People don't know who you are and they won't relate or have any ...
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Repetitive Awareness Marketing
What do the following phrases have in common? "I did a mass mailing once but never got any business from it?" "I attended a networking event once but never got any business?" They all have one ...
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Nobody Cares
Nobody cares about your awesome new product or service. It's true. They don't. People care about themselves and about finding solutions to their everyday problems. If your product doesn't fit as a ...
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Creative Video Listing Presentation: Casa Estrella
The fine folks at East Bay Sotheby's International Realty (Adele Wong, Michael Thompson and Mark Attarha) produced the following video to market this 4 bedroom, 4+ bathroom listing (Casa Estrella) in ...
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How Do You Gain Visibility In A Crowded Marketplace?
At last week's RESA (Real Estate Staging Association) International Conference I had the pleasure of presenting alongside Branding & Marketing Expert David Avrin. Internationally known as the ...
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Finding the RIGHT People Makes Everything Easier, More Fun & Profitable
That's the tweet Pamela Slim sent me. @Ribeezie that has been the story of this year for me -- finding the right people makes EVERYTHING easier/more fun/profitable. -- @PamSlim Identify Your Target ...
