Look at the picture above. It's a pretty accurate representation of how I feel when I visit some websites. There's almost always too much going on in the sidebar (ads, widget overload, etc.) and/or ...
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Marketing
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What’s the ROI of marketing on the web?
ROI. It's what every business owner wants to know before launching a website or investing time and energy in social media. Well, last year, Stacey Soleil and I had the pleasure of interviewing ...
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Do You Have Your Own Video Commercial?
Video can be highly effective as a form of engaging web content. But all too often, it's just not done well. Online video has to be engaging before it can begin to be persuasive. Just think about ...
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No, You May NOT Pick My Brain
Some of us are softies. We say "yes" to (almost) everything anybody asks. We give up our time and knowledge freely every day. Not that there's anything wrong with it of course. But sometimes, you go ...
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Storytelling for Businesses [Infographic]
Here's a neat inforgraphic from Fathom on the power of storytelling for businesses. A good story captures your readers attention. A good story makes an emotional connection. A good story, influences a ...
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Do It Your Way
You moderate blog comments (I don't). You use a partial RSS Feed (I use a full feed). You manage your email subscriptions through Aweber instead of Feedburner (I use both). You auto-follow ...
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Who’s Your Audience?
Marketing maven Chris Brogan has an excellent post today on writing content and knowing your audience. In it, he asks: Are you writing more for your buyers or more for your colleagues? And how does ...
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How To Make Your Design/Layout More Focused and Intentional
Yesterday I showed you a mock-up of a sample Home Search Page from a Real Estate site. In my opinion, one of the most common problems with most real estate websites is a lack of focus. In this video, ...
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What would you change on this site?
The following is a wireframe I put together based on a recent Real Estate Agent website I was looking at. To be specific, this is the Search Page using dsSearchAgent, our mapping IDX solution ...
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10 Reasons Your Website Sucks
I look at a ton of Real Estate sites on any given day. Every now and then, I'll come across a really good one like this one: http://www.joshgonzalez.com (designed by Kristian Themstrup). But far ...
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5 Podcasts You Should Be Listening To
I've been on a bit of a podcast kick lately. See, last night I went to the gym. I found my ipod (finally) and took it with me. When I got there, I turned it on and to my surprise, the audio track was ...
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Take Off Your Marketing Hat
Imagine walking into a room and shouting how awesome you are and how awesome your product is. Or walking past a total stranger, jumping out right in front of them and yelling at them to buy your ...
