In his book Outliers, Malcom Gladwell stipulated that the most talented "boy-wonders" were successful not because of innate talent, but because they invested 10,000 hours of rigorous practice in their ...
Marketing
Blog – Sign up to get regular podcast episodes, how-to articles, webinar updates & more.
The Louder You Try To Be, the Less You’re Actually Heard
Sell, sell, sell! The more you promote your content, the more people will buy. That's the conventional wisdom. It's why sales professions cold call. The more people you call and speak to on a ...
29 Ways To Stay Creative
Some days I can crank out 2-3 blog posts (or thorough outlines) in a day. Others, I'm stuck there wondering what to write about next. It's like I'm staring endlessly into the internet abyss (c'mon, I ...
Are You Suffering From Information-Binge Bias?
Has this ever happened to you before? You've thought of starting a new blog, but you haven't really gotten around to it. Instead, you're focused on absorbing all of the information that you can before ...
9 Ways You’re Doing Internet Marketing Wrong
It's Friday. I may (or may not) be in a ranty mood. Here are some things that I think people are doing wrong when it comes to building their business on the web. You add me to your email list ...
The Problem With Too Many Options In Business
I get stressed out whenever I eat at the Cheesecake Factory. Don't get me wrong, the Cheesecake is delicious, but have you seen their ginormous menu?! It's too much! Every time I go there, I ...
“Get rid of the crappy stuff…”
"...and focus on the good stuff." In this video, Steve Jobs offers Nike CEO some pretty awesome advice that I think we can all benefit from. Think about it... How can you change your blog to ...
Mixed Signals
I took this picture while sitting in the right lane trying to get to the on-ramp to the freeway. I wanted to take the 405 North, which according to this sign, is accessed via the right lane. The only ...
When is something worth paying for?
Earlier today I tweeted this post without completely taking the time to read all of it and the references to other posts it linked to. Whoops. My mistake. I skimmed (as I'm known to do at ...
What are the most important pages on your blog?
Home About Best Of Newsletter Speaking Contact Etc. Grab a pen and paper, and write out your list of most important pages. Some people have too many pages on their header navigation. ...
Three Possible Sales Outcomes
Satisfied Disappointed Inspired Ideally, you want to be in the number 3 range. Inspired customers are loyal customers and inspired customers bring you referrals. Satisfied just means you did ...
The Problem With Free
Can we meet up for lunch? I'd like to pick your brain. Or... Let's do coffee! I'd love to talk to you about something I'm working on. I'd love for you to come speak at our event, oh, but we ...