Update: and the winner is…
I used random.org to select a winner. Each individual’s entry was only counted once. If you left multiple comments, I only assigned you one number. The winner of the Scott Stratten’s, UnMarketing: Stop Marketing. Start Engaging, is… Number 3:
I hope you’ll enjoy the book as much as I did Bob! I can think of a few others in the #smmoc group who’d like to read it so once you’ve had a chance to, feel free to pass it along 🙂
Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging (affiliate link), is just about finishing his infamous UnBook Tour. If you missed out on his LinkedOC debut, no worries, Bryan Elliott has a great recap and interviews with Scott posted here. Now, what I love about Scott, is that he tells it like it is. And when he writes, he delivers the content in such a way that you feel like he’s sitting right there next to you, talking to you. He’s passionate. He’s funny. And when you’re done hearing him speak or when you’re done reading his book, you can’t help but feel pumped and ready to implement some of the lessons learned from his various captivating stories and marketing takeaways from how businesses can effectively utilize social media to build their brand or help their customers.
I have two copies of Scott’s book (both auto-graphed) and I’m giving one away but I’m gonna make you fight for it (sorta, not really, I’m not gonna ask you to punch anyone in the face or anything like that). I’m going to run a simple little contest…
Contest Details:
Getting in on the contest is simple. All you have to do:
- Drop a comment down below telling me why you want the book (why you want to read it),
- Leave your best tip for how companies/individuals can start engaging (better) on the web.
I’ll stop taking entries at midnight (PDT) on Thursday, December 2nd and on Friday, December 3, 2010 I’ll select a winner at random who will be getting a Free auto-graphed copy of the book!
If you already have a copy and/or otherwise want to gift a copy to someone else or get a head-start on reading it, grab one here:
PHOTO CREDIT: Calvin Lee
I want the book because I've heard Scott's shared some great nuggets and perspective in there. Companies can engage better on the web by accepting that the engagement isn't always going to be on their terms and by committing to remaining responsive even when they've made mistakes.
Hmm… I'm not fighting over the book, but will just mention that if you want to continue to be friends, you better give careful consideration as to who gets it. 🙂
On a serious note, the best way to engage, is to ask questions!
Hey Ricardo, I should win the book because I'd like to figure out how I can better engage with my audience and who better to learn from than the one who authored the book. 🙂
As for companies, I think they should put feelers out to their audience and not be afraid of feedback. They should ask open-ended questions about their brand, new products they're trying, and take in those responses and use an idea that was tossed out. A perfect example is Sushilicious – before he even open his doors he asked Twitter and Facebook what should be served, what the wall colors should be etc. and now he's got a constant flow of customers all because they were involved. If you make me feel wanted and a part of your brand, I will be loyal to you.
Too many companies approach social media as a chore rather than as an opportunity to have a conversation and really get to know an d understand the pain points, concerns and desires of their customers. Stop talking at your customers; start engaging.
I've read UnMarketing. I want to give the book to my for Christmas. He's a company CEO that needs Scott's wisdom quick so we can put an end to hearing him say, “I'm not the marketing guy…” Ugh!
I deserve to win the book because I'm going to buy a copy anyway, and that is my recommendation to organizations thinking about engaging. Don't wait for someone to give it to you. Go out and get it. Find the value because the point of critical mass has been exceeded. There is value to be had, and an opportunity to provide value. Get a mitt and get in the game because there will be very few opportunities to help define a new medium. Seize the day. And keep notes so you can tell your grandchildren about it.
@KetchumCanadaPR
Well, ahem….donating the book to me…ala….Social Media Mastermind OC will essentially deliver the book to the many deserving attendees/members of SMMOC through our growing lending library. Books are checked out for 2-week periods. This would be a way for both of us to continue to give back, as small business owners across SoCal rebuild their companies. And of course, I would read it and share with many more!
The best way to start engaging on the web…in my opinion is to not to try and engage at all. Listen to what people are saying about things that are important to you. Contribute your perspective, opinion or just make a heartfelt comment. Repeat. Ask questions. Be genuine. The engaging happens naturally.
Being a professor at an art college marketing is often a foreign language. However conversation with open dialog isn't…just listen. Don't sell yourself all the time…people aren't buying. People do want to feel needed, wanted…the web is the perfect venue. We all look to see if someone has commented…the customer/client wants you to make them feel that they are your only one.
I want read the book to better teach, that simple. I want my students to be engaged when trying to get jobs!! We need a different approach.
I want to READ the book because all you social media superstars keep telling me haw awesome it is!
Best way to engage is to find a need and meet it……. LISTEN to what people are saying and give them what you can to meet that need. It might be info, encouragement, a laugh, an idea, whatever. Be authentic and a good listener.
Wow, this is cool Ricardo. Not only do I get to read the book, but it will go straight into the SMMOC lending Library for everyone else. Bob