Many people debate whether a “blog” is the best way to go with respect to a web marketing solution. They don’t like the idea of a blog (for whatever reason) and much rather prefer a static website solution (you know, the one’s with all of the cool flash). Well, at [Ribeezie+Media] I have to tell ya, we’re kinda biased towards WordPress (we love it!). It’s what we use for all of our custom designed client projects: http://www.ribeeziemedia.com/about/portfolio
This week, I had the opportunity to talk with a real estate agent, Irina Netchaev (Real Estate Broker with Keller Williams Realty), about some of the creative ways that she’s used the internet (blogging in particular) to market her business in the last year and close (17) seventeen escrows!
Key Takeaways:
- She writes 2-3 posts per week.
- She connects with clients on Facebook to socialize/remain top of mind after the close of escrow.
- Invests little in print media (does so upon seller request). Instead, focuses on syndicating listings around the web.
- Has a lead capture as provided by her IDX system (allows her to track where her leads are coming from).
Question(s) for You:
How are you using the web to market your business services? Do you have a blog? If so, how often do you post on it? How do you track “leads” (if at all) as generated by your web marketing efforts?
If you author a blog, please feel free to link to it below in the comments so that we can check it out…
Wow… I didn't get my latte this am yet so everything is looking a bit fuzzy! 🙂
But on a serious note… it was fun catching up with you Ricardo! Thanks for stopping by my office and helping brainstorm/strategize on 2010 activities!
Lol! Well, I don't think it's the lack of caffeine… The video itself did come out a little bit fuzzy unfortunately but I still thought that it was an excellent interview and I thank you for the insight(s)!
Now in regards to that idea, I expect to see you and Lila cranking away at it asap!
Nice interview, even if Irina is looking a little fuzzy! (I thought it was my eyes at first.) Hope to see you both in the near future!
Great interview. I do have a blog, and generally post 4 to 5 times a week. I have not done very well, with tracking leads, although I can recognize the power of blogging, through some posts that I have done, that have generated what I consider, a tremendous response. For example, I have done a series of posts on filing tax appeals, and have had dozens of people contact me personally, for help.
I still struggle with integrating an effective IDX took, and full integration with social networking sites, like Facebook, Twitter, etc.
Hi Vicki!
Yes unfortunately the resolution on the camera was off a little… Nevertheless, I thought Irina did great and it came out well 🙂 Thanks for taking the time to watch and leave a comment Vicki, I really appreciate it! Hope to see you soon…
Hi Martin,
Yes, 4-5 posts per week is an excellent posting average! With respect to tracking, etc. “Call to Action's” and web forms are a great way to manage responses. Good on you for writing your series of posts on Tax Appeals and the subsequent response. That's excellent!
If you're still struggling in some of those areas, is there anything I (we) can do to help?
Would love the opportunity to speak with you about what you could do to help improve my blog's visibility, etc. Feel free to contact me at your convenience. My phone number is 215-519-1399
Hi Vicki!
Yes unfortunately the resolution on the camera was off a little… Nevertheless, I thought Irina did great and it came out well 🙂 Thanks for taking the time to watch and leave a comment Vicki, I really appreciate it! Hope to see you soon…
Hi Martin,
Yes, 4-5 posts per week is an excellent posting average! With respect to tracking, etc. “Call to Action's” and web forms are a great way to manage responses. Good on you for writing your series of posts on Tax Appeals and the subsequent response. That's excellent!
If you're still struggling in some of those areas, is there anything I (we) can do to help?
Would love the opportunity to speak with you about what you could do to help improve my blog's visibility, etc. Feel free to contact me at your convenience. My phone number is 215-519-1399