Leads are the life-blood of any business. Especially in sales. I got started in the real estate industry as a loan officer just before the big sub-prime mortgage collapse. When you're first ...
Article
Blog
Blog – Sign up to get regular podcast episodes, how-to articles, webinar updates & more.
Article
Always Keep Testing
I'm currently reading Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized the Industry. It's really a great read with some valuable ...
Article
Overcoming the Biggest Seller Objection In Real Estate
Every home owner out there today has a preconceived notion of what their home home is worth. And where are they getting it from? That's right ... from Zillow. In Cloud CMA we import data ...
Article
What Successful Agents Do Well
I’ve been doing a lot of training over the last several months speaking to thousands of agents from various brokerages in different states. Everyone wants to have a successful career selling real ...
Article
10 Real Estate Blog Topics To Fire Up Your Content Calendar
Good content bridges the gap between a total stranger and acquiring a customer. Good content builds trust. It educates. It informs. It engages. And it converts. But good content is also really ...
Article
Your Real Estate Half-Time Report
I'm a big basketball fan so naturally, I was watching the Warriors vs. Thunder game. It was a disaster to say the least (if you're a Warriors fan). If you're a sports fan you know there's always a ...
Article
3 Lead Magnets To Supercharge Your Conversions
You have a new lead! If you're a small business owner or have a real estate blog, that's one of the most beautiful subject lines you'll ever see come into your email inbox. You have a new ...
Article
Mastering the Art of the CMA
Most agents take a reactive approach when it comes to creating a CMA. In other words, the CMA is just another item on their list of things to do. It's something that needs to get done because I'm ...
Article
Rules for Rocking Your First Year In Real Estate
I attended a Top Producer Panel hosted by the Orange County Young Professionals Network yesterday. Some of my favorites were on the panel: April Kass Dave Knight Real Estate Team Matt ...
Article
Take Massive Action
We just closed out on the first month of the new year. Let me ask you this ... How are those new year's resolutions holding up? How did you do last year? As I look back on 2015 I know that ...
Article
The Secret To Selling 100 Listings In 2016
I just got done watching Leigh Brown's keynote at Inman Real Estate Connect in New York. A couple of things really resonated with me. First, agents are always searching for that silver bullet. How ...
Article
How To Set Your Marketing Budget for the New Year
There are a handful of real estate groups on Facebook where agents ask for feedback on products. What should they spend their money on? What products do they recommend? One product wasn't ...
