The Impact Equation is all about launching ideas, building a platform and injecting the "human" element into your interactions to build relationships that will help you grow. But how do you build a ...
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How Often Should You Blog?
The short answer is this... As often as you have something useful to say. No data to show you what time of day is a good time. No stats to show you how many days per week you should post ...
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Think Like Your Customer
Most real estate websites suck because they're not designed for the consumer. Instead, they're designed around features and other items the agent thinks is important rather than what's best for the ...
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5 Steps To Becoming The Local Market Expert
To rank well, build a site so fantastic that it makes you an authority in your niche. - Matt Cutts, Head of the Google Web Spam Team In real estate, every agent is competing to position themselves as ...
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My MacBook Pro Running Two External Monitors
I always find people's desk setups and how they work a little interesting. So today, I thought I'd share how mine is setup, what I'm using and how I like to work. Let's start with a ...
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Add Stronger Call To Actions To Your Real Estate Site With Colored Content Boxes
Often times, the answer to getting more registrations on your IDX powered website is to simply better communicate the benefits of registerting and creating an account. It's not always obvious to ...
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5 Smart Examples of Effective Calls To Action You Should Copy for Your Real Estate Website
A Call To Action is simply messaging that drives a site visitor to do something - fill out a form, opt-in to a mailing list, et cetera. Without a strong Call To Action, site visitors may not feel ...
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How To Add Google Author Tags To Your Real Estate Blog for Improved Search Results
When you perform a search on Google for something, and you see a bunch of results, then one that has a profile image, which link are you most likely to click? No doubt, the one with the profile ...
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How To Overcome the 5 Excuses That Are Killing Your Content Creation Efforts
For some people, writing is hard. Really hard. It takes time, energy and you have to be able to craft words together to motivate people to take action. And often times, the results aren't always ...
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REBarCamp Las Vegas 2012 Video Recap
This weekend I made my way out to "Sin City" to attend REBarCamp Las Vegas 2012 with good friends and mortgage brokers Scott Schang and Mark Madsen. It was a slightly smaller group than previous ...
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Breathe Life Into Your Real Estate Blog By Recycling Your Old Content
Once you've authored a real estate blog for several months or more, what you end up with is this very big database of F.A.Q.'s. Answers to consumer's every day questions about buying and selling ...
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Focus On Relationships Not Tactics
Yesterday I attended Chris Guillebeau's book signing at Chapman University. When Q&A time came around, someone stepped up to the microphone and asked something to the effect of: What tips and ...
